Sunshine Group wants to become a company with a sense of mission, which requires understanding what we need to do, what products we have to support, and what we should focus on; Therefore, we uphold the mission of making our home better and do a good job of our household products.
One hundred years ago, Edison invented the light bulb at GE. At the beginning, he established the mission of "brightening the world". The employees who joined this company are full of pride - my job is to brighten the world.
Disney's mission is to "make the world happy." The employees they recruit are all optimistic, and their dramas and movies are all about making everyone happy.
Alibaba's "Let the World Have No Difficult Business" has achieved tens of thousands of small and medium-sized enterprises and individuals.
Vanke's "Architecture Unlimited Life".
The Communist Party's "realization of a communist society" has brought together a large number of people with lofty ideals, ranging from the elite who have studied abroad to the workers and peasants.
Mission is a belief that enables enterprises, organizations, or individuals to strengthen their faith and focus on nothing when encountering any difficulties. It is a belief that they will persist on the lonely road and will not lose their way. The mission is not written on the wall, it is integrated into everyone's blood.
The mission sounds illusory, while the vision is about what kind of company it will become in the future, and it is related to itself. The vision follows the mission and cannot be reversed. What should be done to achieve the mission. Some enterprises have a vision of becoming a century old enterprise, some become the first in the industry, some become the enterprise with the highest happiness index, and so on. The mission and vision inspire everyone's enthusiasm and feel that doing this task is meaningful, has a sense of honor, and has a sense of achievement. Without a clear mission vision, you will lose focus and direction in the face of many temptations. You feel that doing this is good and doing that is also good, but ultimately none of them can be achieved.
What kind of people are people in a company or organization, and what rules they should abide by together. We have recruited employees with a good mission and vision. Let's make three rules. Can we create and fight together? Is it honest? Is customer first? Birds of a feather flock together, and values are the operational method on the way forward. Values should be assessed, only pasted on the wall, not used. They should be assessed together with performance, linked to bonuses and promotions.
The corporate system is designed to strengthen the corporate culture of mission, vision, and values. If the corporate culture is well done, the system can be much less, because everyone knows that, needless to say, they will not commit it. Management requires cost, and the same output is competing for who has less management.
Mission: Make your home better.
Vision: To become a world-class enterprise in the home products industry.
Values: learn, strive, create, and share.
Keep learning, work hard,
Create value for customers and achieve customers;
Create value for employees/shareholders and achieve employees/shareholders;
Create value for partners and achieve partners.
Striving for the foundation, creating value, sharing value, trustworthy, enthusiastic, friendly, simple and efficient.
Philosophy: customer-centered and striver-based.